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The new H-E-B on McCarty Lane: a red H-E-B sign above a Texas Backyard entrance, with crews finishing the storefront
Now open

McCarty Lane H-E-B

A new H-E-B on McCarty Lane in San Marcos, with a True Texas BBQ, opening with a full day of events on Wednesday, Oct 7.

Opened Wed, Oct 7

Big box and chains · Kyle, San Marcos & south · 1074 E McCarty Ln, San Marcos, TX 78666

Find them online

  1. Coming soon
  2. Opening soon
  3. Now open

About

H-E-B opens its McCarty Lane store at 1074 E McCarty Ln on Wednesday, Oct 7. Opening day starts at 4am with free coffee, goodies and a DJ. The San Marcos High School Diamond Dance Team, drumline and mariachi band perform at 5:15, the ribbon is cut at 5:55, and the doors open at 6. At 11am there's a whole fish cutting, a brisket cutting and a seafood boil, and Texas State mascots Boko and Koko visit from 4 to 6pm. The first 250 people in line get a hat and a goodie bag, and the first 100 curbside customers get a hat. The state sales tax records list a True Texas BBQ at the same address.

What we know

  • Its state sales tax permit lists it as a food or beverage store.

Public records

Where we first heard about it. Last checked Sun, Oct 4, 2026.

  1. · Reader sighting (Reviewer check: open since its Oct 7 grand opening) H-E-B, 1074 E McCarty Ln, San Marcos, TX 78666 See the photo
  2. · Announcement from the business (H-E-B grand opening page) H-E-B, 1074 E McCarty Ln, San Marcos, TX 78666 See the post
  3. · State sales tax permit Heb Food Store, 1074 E McCarty Ln, San Marcos, TX 78666 food or beverage store (NAICS 445310) · Taxpayer no. 17430106587 · Outlet 592 Look it upOpen data
  4. · State sales tax permit Heb Food Store, 1074 E McCarty Ln, San Marcos, TX 78666 food or beverage store (NAICS 445110) · Taxpayer no. 17430106579 · Outlet 649 Look it upOpen data
  5. · State sales tax permit Heb Food Store, 1074 E McCarty Ln, San Marcos, TX 78666 food or beverage store (NAICS 445310) · Taxpayer no. 17430106587 · Outlet 588 Look it upOpen data

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